As humans, we are juggling a hectic lifestyle with work, family schedules, and everything in between. More than ever, our bodies and minds are being pushed to the limit with our expectations to live our best life. We are dependent on specific nutrient requirements, not only to function normally, but to function optimally. Dietary supplements are a key component to bridge gaps in our lifestyle and provide our bodies with the nutrients that are naturally lacking or those nutrients that decline as we age or are dependent on other factors, such as diet, physical activity, gender, and ethnicity.

Throughout the past two years, we’ve all experienced a health pandemic that’s forced us to become increasingly aware of our personal wellness journeys. It’s no longer acceptable to consume a product without knowing that it’s optimizing our health and protecting our well-being. Let’s be honest, it never was acceptable.  

As consumers, are we asking the right questions?

The natural products market is saturated with thousands of products that make up an industry valued at $140 billion. Each day, the health conscious consumer is being targeted on newsfeeds and social media pages by brands and influencers touting the newest discoveries and best products. How do we know which products to trust for our individual health and wellness needs? 

1. Understand ingredient bioavailability and absorption.

Medical professionals around the world tell their patients every day, “It’s not what you take, it’s what your body absorbs.” Simply put, this means that you can take a product with a key ingredient, like CBD or Omega-3 or CoQ10 or Vitamin D, but you also need to confirm that the product was formulated correctly to ensure optimized absorption and bioavailability of each ingredient. Are these ingredients moving into your bloodstream so they can function according to the health benefit in which they were formulated?  Or do they never get into your bloodstream and are just wasted after consumption? 

Unfortunately, many natural products utilize ingredients that are proven to be difficult for the body to absorb, hence one of the reasons that our bodies are lacking them in the first place. We encourage you to look for evidence that the product is formulated with a delivery system that addresses this challenge.  An example is our Health in Harmony products powered by VESIsorb®, a multi-patented delivery system with a body of supporting scientific evidence that demonstrates significantly improved absorption and bioavailability of key ingredients … in many instances, this can be more than 10 times better performance from the product.

2. Know the formulators. Experience builds trust.

We like to say that experience builds trust, especially when it comes to our health and wellness. Literally, our lives are on the line whether it’s dealing with chronic pain, lowering cholesterol levels, or optimizing our memory. We shouldn’t be expected to trust anyone just because they have a product on a shelf or an appealing website. Get to know the background of the people who formulate the products that you take. 

Trust practicing medical professionals, pharmacists, and formulation teams with a history of success in studying natural products that have been clinically proven to work. We encourage you to look for products that have been formulated by individuals or teams that have been cited in peer-reviewed journals.

3. Full traceability equals full transparency.

Each and every ingredient you consume should be able to be traced back to its origins. Sourcing ingredients is essential for all natural products, although not all ingredients are equal. As consumers, demand the following:

  • Rigorous testing for each ingredient in the product. While potency is important, third-party ingredient testing should include heavy metals, pesticides, and solvents to guarantee the highest purity.
  • Easy-to-understand labels, packaging, and supplement facts. You should not have to solve a puzzle to understand what’s in your product. If it’s confusing, you should have the right to question it.
  • Customer support to answer all questions you have regarding your personal needs around dairy, gluten, and other dietary restrictions.

In summary, as health-conscious consumers, we should be empowered to be our own wellness advocates. Natural product trust should be earned through scientific research, a credible formulation team, and real data that is published in peer-reviewed journals. Your investment in doing your homework will lead to greater health benefits as you discover products that work for you and your needs.

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